How the Products KPI's are calculated


Units Sold

Total number of sold items, considering only complete orders, in the selected period.


Unique Product Views

Count of distinct (different sessions) product page views. This metric is not available on all ecommerce platforms.


Adds to Carts

Count of add-to-cart operations in the selected period.


Conversion Rate

Product conversion rate is calculated by dividing the number of sold products by the number of unique product views, in the selected period.


Add To Cart Rate

Calculated as the percentage of 'product-view' actions that led to 'add-to-cart' actions, in the selected period.


Average Item Price

The average item price is calculated as an AVG operation on the column price in the orders table, limited to the invoiced orders and the selected period.